Рекламное агентство "ВАКОМ"

Генеральный директор компании
Лафон Надежда Валентиновна


Электронная почта:
Этот e-mail адрес защищен от спам-ботов, для его просмотра у Вас должен быть включен Javascript





Advertising group «Vacom – Advertising projects». We  work in the market of advertising services since 2002. Within the Vitrina A Group, “Vacom” is specialized in the BTL & PR activities.

25 % of  BTL  Market in RUSSIA. The biggest of  TOP 3 – BTL companies in RUSSIA

  • 1994 – creation
  • 2002 – creation  of  the St-Petersburg branch
  • 2007 – brand name registration in USA
  • 2009 – signature of strategic partnership with STI –group , the biggest European company on the BTL market.

Our mission is to help our Client to reach its goals and win – by being the best team of highly motivated  experts in BTL communications in Russia. We regularly produce interesting creative works. But we can also be a non-glam workhorse if that is what it takes for the Client to succeed.

  • A satisfied Client is not good enough. Make him HAPPY.
  • Be disarmingly HONEST to the Clients, suppliers and colleagues.
  • INNOVATE – for a more exciting life and career.
  • Uphold QUALITY at every work stage. Suppliers must do this too.
  • Let there be free discussion, openness and  FAIR  PLAY.
  • Add a hint of humour and  NON – CONFORMISM  to even most serious business.
  • Maintain horizontal, NON – BUREAUCRATIC structure.
  • Value DIVERSITY in our team. Life is diverse too.

Commercial advertising:
  • Creation of strategies and fulfillment of advertising campaigns for the companies.
  • Branding, developing of companies’ style, production of printed materials.
  • Media planning.
  • Production of materials for TV, Radio, Internet.
  • Placement of advertising and information materials in Press, Media, Internet.
  • Creation of address programs for outdoor advertising campaigns all over Russia.
  • Organizing and fulfillment of special events .

Social advertising:
  • Training of social responsibility inside our society.
  • Attract people to participate in active social life
  • Placement of materials in Press, Media, Internet.

Our team. Top management

VADIM KULIKOV: CEO and founder of VITRINA A Group.
  • Graduated from the Moscow Technical University (BAUMAN)
  • Since 2004, vice-president of the Russian Association of Communication Agencies (AKAR)
  • President of “Global Instore Communication”
  • President of the commission of the advertising expertise & ethic for the Moscow government

  • MBA in Marketing & Communication of Paris Business School (ESCP)
  • Moscow State University (Lomonosov): Degree in international relation and economics
  • Experience with L’OREAL (International Marketing), MOULINEX (Communication Director), RENAULT (Advertising Director)


We are the agency, who can fulfill very exclusive demands of our customers .
Our agency is the studio of exclusive advertising “Hand Made” projects.
Vacom is the integrated agency. We create the marketing and advertising strategies for the companies, brands or goods and fulfill them, as well as special exclusive events for our customers.
The special competence of  Vacom is planning and placement of effective outdoor advertising all over Russia. Our portfolio consists of commercial and social projects made for and together with well known commercial and government companies. Broader international experience and vertical integration thanks to the partnership with the Vitrina A group. Key managers have international education and international work experience. Most managers are English, French or other languages spoken. Cross-cultural experience – bilingual communication, artwork adaptation, local copyright.

Agency’s expertise
  • BTL
  • Consumer promotion (from sampling to contests etc.)
  • Trade promotion , “brand advocates” & loyalty programs
  • POSM design & production
  • Direct marketing
  • Training & education programs
  • Event marketing (B2B & B2C)
  • PR – services (press & TV advertorials, press-conferences, trade fairs etc.)

  • Integrated marketing communication campaigns (from strategy up to implementation including post-campaign analysis)
  • Creative strategies, concept & works
  • Media planning & analysis
  • Consulting

OUR CLIENTS: Selected cases
VITRINA A Group is working with international leading companies as COCA-COLA, L’OREAL, PANASONIC, NESTLE, SAMSUNG, TOSHIBA, OLYMPUS, APPLE, IBM, UNICREDIT BANK, BANQUE SOCIETE GENERALE, AUCHAN, MARTINI-BACCARDI. VACOM is focused on PR, event, exhibition and trade fair. Main realizations are given in the following slides, presented by main type of activities: EVENT & OUTDOOR, PRESS & TV.